Operation Boycott Glen Beck Begins
Remember not to far back I posted the video of this numbskull calling our current president of the United States a RACIST. I was shocked and it got under my skin and from the looks of things I wasn’t the only one feeling this way. A number of groups like Color Of Change have addressed his remarks and recently a couple of companies(Geico, Proctor & Gamble) have decided to hit him and his tv station Fox where it hurts in the pocket. Look at this article to see some of the people that have started the movement.
Beck, who made the remarks during another Fox News program late last month, is among the network’s biggest draws, pulling in an average of about 2 million viewers. (Fox News is a unit of News Corp. /quotes/comstock/15*!nws/quotes/nls/nws (NWS 12.77, -0.24, -1.84%) , which also owns MarketWatch, the publisher of this report.)
Geico didn’t respond to a request for comment but sent Color of Change an email saying it had “instructed its ad-buying service to redistribute its inventory of rotational spots on [Fox] to their other network programs, exclusive of the Glenn Beck program.”
Privately held Sargento told its media buyer not to put any of its ads in Beck’s show, said a spokeswoman.
“We market our products to people regardless of their political affiliations,” she said. “Yet we do not want to be associated with hateful speech used by either liberal or conservative television hosts.”
Because of the way ad time is often bought on cable — in bulk and with an eye toward demographics and so-called day parts — some of the targeted companies’ ads may well have ended up on the program by mistake and in violation of their own standards. If so, it was an error that some advertisers vowed not to repeat.
“We place advertising on a variety of programming with the goal of reaching a broad range of insurance consumers who might be interested in our products,” said a spokeswoman for Progressive. “We also seek to avoid advertising on programming that our customers or potential customers may find extremely offensive.”
No comments:
Post a Comment